Arthur Murray: Launching Their First-Ever Franchise PR Program
Launched Arthur Murray’s first franchise PR program to build awareness with franchisees outside the Arthur Murray system for the first time in the brand’s history.
Secured several national franchise media placements within just the first 90 days of the initiative.
Deserved Recognition: How Hand & Stone Earned the Media’s Attention
Hera Group is leading the PR strategy to drive franchise awareness and growth for Hand & Stone, and secured more than 20 national and local media placements within just 90 days of the program’s launch.
Stronger Together: Best Western’s Leadership in Industry Recovery
Positioned Best Western Hotels & Resorts as an industry advocate and leader of hospitality recovery following the pandemic.