Jack’s Back: How We Supported Jack in the Box’s Franchising Relaunch

The Opportunity: Generate awareness of Jack in the Box’s franchise development program relaunch following a several year hiatus.

What We Did: Leveraged the hire of CEO Darin Harris to represent a new age for Jack in the Box and highlighted core reasons to invest in the brand in proactive media outreach to national business and trade media. Developed messaging to showcase how Jack in the Box has widespread awareness despite its regional presence - making it an ideal franchise opportunity in markets across the country.

Outcome: Secured interviews for Harris with CNBC’s Squawk Box, Yahoo! Finance, Bloomberg Radio, Wall Street Journal, Business Insider, Restaurant Business and Nation’s Restaurant News. All earned media incorporated core positive message points and reasons to invest / differentiation messaging positioning Jack in the Box for immediate franchisee interest.