Beyond Vanity Metrics: Why PR Coverage Should Ladder Up to Business Goals
Measuring PR’s impact on business goals is critical to determining its success. Partner & Managing Director Lauren Simo details how Hera Group looks at PR success, ensuring the work connects to business goals and brand pillars.
One Year In: What I Learned Building a Different Kind of Franchise PR Agency
Hera Group closed its first year having surpassed its business goals by more than 100%. Founder & CEO Matt Ritter details what’s driving the growth and what sets this franchise development PR agency apart.