We build franchise and consumer PR strategies fueled by insights to help drive impactful earned and owned media. We seek to understand your differentiation and goals before jumping into our media efforts to help ensure optimal results.

We secure impactful earned media placements that go beyond headlines - we shape national and local stories that resonate with prospective franchisees and help fuel franchise development growth.

We utilize consumer insights to build our proactive consumer media approach. By understanding what resonates with today’s consumer, we earn recurring stories that keeps you on the mind of your target audience.

We elevate your executive team and franchisees into industry leaders. From speaking opps at top conferences and trade shows to smart bylined content in respected leading outlets, we help your team lead the conversation - not just join it.

In franchising, clear communication is essential. We help brands keep their corporate team and franchisees informed, aligned and engaged. Whether you’re debuting a new initiative or announcing internal changes, our internal comms strategies ensure everyone is working towards the same goal.

Whether its national or hyperlocal influencers, we secure smart partnerships that get people talking about you. From influencer strategy to vetting, outreach and partnership management, we handle all the details.

From Grand Openings to conferences, we ensure every moment is leveraged appropriately to drive coverage and awareness. We handle the strategy, outreach and provide on-site support to build buzz and amplify your story.

We ensure brand spokespeople are ready to go when the moment arrives. Our media training program is tailored for each brand to provide founders, executives and franchisees with the tools to articulate key messaging effectively.

Writing content that aligns with brand KPIs is our focus. From franchisee testimonials to blogs, Hera Group helps our clients move prospective franchisees through the funnel and builds awareness.

Reacting fast is essential when the inevitable bad scenario occurs and being prepared and responsive is imperative. We help brands navigate uncertainty with clarity and speed.